Examining Coffee Shop Signboards in Padang, Sapta Samudra Padang Maritime Academy Lecturer Earned Doctoral Degree at FIB Unud

• Posted by: Admin
• Senin, 15 Juli 2024
• Has been read 153 time(s)

Sapta Samudra Padang Maritime Academy lecturer succeeded in achieving a doctorate degree in the Linguistics Doctoral Program, Faculty of Humanities, Udayana University through an open examination on Monday, July 15 2024 in Dr. Ir. Sukarno. The student named Mauli Denil, S.Hum., M. Hum. declared to have passed with the title "Very Satisfactory". Mauli Denil, S.Hum., M. Hum is the 215th doctoral graduate at the Faculty of Humanities, Udayana University and the 235th doctoral graduate in the Linguistics Program.

The dissertation being examined was entitled "Coffee Shop Signboards in Padang City Public Spaces: Linguistic Landscape Study". This dissertation explains the lingual forms and language choices on coffee shop signboards, categories of meaning and naming of coffee shops in Padang City, maps of language use on coffee shop signboards, and dominant language use motifs based on language maps in linguistic landscape studies. This dissertation found that the lingual language used on coffee shop signboards in public spaces in the city of Padang consists of words, phrases and clauses. Word forms are found in the form of single words, words with affixes, blending, acronyms and abbreviations. This word form is dominated by the basic word. Meanwhile, the form of the phrase was found, to be noun phrase followed by adjectives, adverbs, number, acronyms, and phrases with spelling errors. Finally, clause forms are also found with the structure S+verb predicate and subject+nonverb predicate.

The results of mapping language use on coffee shop signs are Indonesian and English in monolingual, bilingual and multilingual forms. They dominates in the city center, tourism and campus areas. Meanwhile, the local Minangkabau language is the third most frequently displayed language on coffee shop signboards. This dissertation finds several aspects that influence the use of the dominant language, such as region, modernity, prestige, elegance, tourists, cultural identity, government regulations. Based on this, the motive for using dominant language is based on economic or commercial purposes, namely it is believed to attract attention and convince consumers so that sales figures increase.

Prof. Dr. Ketut Artawa, M.A. as the promoter said that this dissertation was one of the advances in the field of landscape linguistics because it was the first time analysis used software. "The use of language in public spaces is always motivated and always indexes something that is happening in society, so this dissertation can be a reference for finding implications and developing landscape linguistics." concluded Prof. Artawa. (Agt)

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